About the firm

A finance-first analytics firm. New York and Almaty.

Upside Analytics LLC is a New York data and analytics consultancy for investment firms. We build P&L, risk, portfolio and regulatory reporting on the Microsoft data platform for hedge funds, private equity firms and their portfolio companies, and provide white-label delivery to consultancies serving financial services.

[FOUNDER PHOTO — replace with img alt="Erdni Okonov, founder of Upside Analytics"]

Erdni Okonov, CFA

Founder & CEO, Managing Member
  • CFA charterholder
  • MSc Energy & Environment, Norwegian School of Economics (NHH)
  • BSc Banking & Finance, University of London (LSE programme)
  • LinkedIn
The founder

Built by someone who had to sign the numbers.

Erdni started as an investment-banking analyst at Credit Suisse in London (2010 to 2012), then spent seven years as a Vice President at Indigo Capital Partners, a private equity firm, where he was responsible for business intelligence across its four largest portfolio companies. In 2019 he founded Qompa X, a 20-person BI consultancy whose clients included Mars Wrigley and EFKO, and since 2022 has led analytics delivery inside the Americas arm of a global bank through a New York consulting partner, across Treasury, Risk IT, Credit Review, Non-Financial Risk and Model Risk.

Upside Analytics is the firm built from that experience: the operating discipline of private equity, the control standards of a bank, and a delivery team that has done both.

Years
Role
2022 –
BI Lead embedded at a global bank via a New York consulting partner; founder of Upside Analytics
2019 – 2022
Founder & CEO, Qompa X, a 20-person BI consultancy (consumer, industrial)
2012 – 2019
Vice President, Indigo Capital Partners: BI across the four largest portfolio companies
2010 – 2012
Investment Banking Analyst, Credit Suisse, London
The team and the model

About twenty people, two cities, one stack.

The team

About twenty analysts and engineers in Almaty

Market risk, liquidity, treasury, product control and data engineering backgrounds. Kazakhstan is our hiring market by design: strong quantitative education, a deep pool, and a working day that overlaps the US morning. Some members work from Astana, Aktau and Bishkek.

How we deliver

Named seats, not a pool

Every analyst is named in the client contract and stays on the account. Managed devices, background checks and client flow-down terms are standard. Prototypes on our tenant against anonymised data; production builds inside the client’s environment.

The stack

Microsoft, by choice

Power BI, Microsoft Fabric, Power Apps and Dataverse, with Databricks and Cube where a client runs them. We build inside the client’s tenant so the work outlives the vendor. [MICROSOFT PARTNER STATUS]

The firm, in facts

Upside Analytics LLC

Not affiliated with Upside Analytics Inc., a publisher-analytics firm in Portland, Maine, nor with any other company of a similar name.

Legal entity
Upside Analytics LLC, a New York limited liability company (formed 2026; delivery since 2022)
Offices
New York, NY · Almaty, Kazakhstan [STREET ADDRESSES]
People
Founder in New York; about 20 analysts and engineers in Kazakhstan
Clients served
A global bank (Americas), a multi-strategy macro fund, a Canadian bank’s enterprise risk function, a public authority capital programme, PE-backed operating companies
Insurance
Professional liability (E&O) [COVER AMOUNT]; certificates on request
Security
Managed devices (Intune), background checks, client flow-down terms, NDAs on every engagement
Machine-readable
/llms.txt · schema.org Organization and Person markup on this page

Talk to the founder.

erdni@theupsideanalytics.com · New York